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How to Outsource Blog Writing

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If you’re like most business owners, you don’t have time to write blog posts on a regular basis. Maybe you don’t even have time to write at all!

That’s where outsourcing comes in.

To outsource your blog writing, you need to consider:

  • Having a strategy and calendar in place.
  • Determining your budget/how many posts you’d like to outsource.
  • Choosing between a freelance platform or agency or utilizing in-house writers.
  • Finding an experienced writer in your niche.


Outsourcing your blog writing is an excellent way of ensuring that you have fresh, new content on a regular basis without having to sacrifice the time it takes to write it yourself.

In this article, we’ll explore the reasons you may need to outsource your blog writing and how the process works.

Why Outsource Blog Writing?
How Outsourced Blog Writing Works
Conclusion

Why Outsource Blog Writing?

Outsourcing your blog writing can be an excellent way to ensure that you have regular, high-quality content without having to sacrifice the time it takes to write it yourself. By outsourcing, you can also tap into the skills of an experienced writer who knows your niche inside and out.

There are several reasons why you might want to outsource your blog writing:


  • You don’t have enough time to write regular posts yourself.
  • You’re not an experienced writer and need help crafting quality content.
  • You want to focus on growing your business and leave the content creation to the experts.
  • Your blog has become stagnant, and you need fresh content to revive it.


Hiring a blog writer can be done in-house or from an agency or freelance platform. Each option has its own advantages and disadvantages, so let’s take a look at each one in-depth.

Utilizing In-House Writers

If your company already has a team of writers, it might make sense to outsource your blog writing to them. This option has several benefits:


  • The writers are already familiar with your company’s voice and style
  • You can save money by not having to hire an external writer


However, there are also some potential downsides:


  • There may be a lack of specialization – your writers may not be experts in writing for the web or in SEO copywriting.
  • Internal politics and power struggles can interfere with the quality of the content.
  • It can be challenging to find the time to manage and oversee an in-house writing team.


In-house writers provide an extra layer of accountability – you can see their work as it’s being written and edited, and they can be held accountable to your editorial standards.

Hiring an External Agency

If you don’t have an in-house writing team, or you want to outsource specific types of writing (such as SEO copywriting or writing for the web), you can hire an external agency. This has several benefits:


  • The agency will have a team of specialized writers.
  • The agency will be familiar with best practices for SEO and web writing.
  • You will have a higher level of control over the content since you will be working with the agency directly.


However, there are also some potential downsides:


  • It can be expensive – agencies typically charge by the hour or by the project.
  • You will need to devote time to managing and overseeing the project.


Writers with an agency have typically already been vetted, so it saves you time from having to do this yourself.

Outsourcing your blog writing can be a great way to improve your website’s content while freeing up your time to focus on other aspects of your business.

Agencies specializing in web writing and SEO will have a team of writers familiar with the latest trends and best practices.

Outsourcing Blog Writers From Freelance Platforms

Freelance platforms are a great way to find a quality, affordable writer. There are many talented bloggers who are looking for freelance work, and you can find some great deals on writing services.

When outsourcing blog writing from a freelance platform, be sure to check the writer’s portfolio and reviews before hiring them. Also, be sure to discuss the project requirements in detail with the writer, including the target keywords you would like them to focus on.

Some advantages of using a freelance platform include:


  • Access to a large pool of writers.
  • Affordable prices.
  • Wide range of services available, including copywriting, SEO writing, and social media marketing.
  • Can be a great way to test out new writers before hiring them permanently.


There are also disadvantages to outsourcing blog writing from freelance platforms:


  • Quality control can be an issue if you’re not careful – be sure to check the writer’s portfolio and reviews before hiring them.
  • There can be a greater risk of plagiarism when working with freelancers.
  • You’ll have to spend time vetting the writer, checking work for quality, and managing the project.


Despite these disadvantages, outsourcing blog writing is a great way to get high-quality content for your website without breaking the bank. By following these tips, you can find a talented writer who will help you grow your business online.

By outsourcing your blog writing in this way, you can get high-quality content at a fraction of the cost of hiring an agency. However, it is essential to keep in mind that you will need to spend time vetting and managing the writers yourself.

How Outsourced Blog Writing Works

There are a few different ways to go about finding someone to write your blog posts. You could hire a freelance writer, use a content marketing agency, or even outsource to a foreign country.

Hiring a freelance writer might be your best option if you’re on a tight budget. There are many talented writers out there who would love to help you with your blog. However, you’ll need to make sure they understand your brand and style guidelines before hiring them.

When it comes to outsourcing your blog writing, you have some responsibilities and should be very clear with the writer. For example, you or your company should provide:


  • Blog topics that you’d like to cover and whether they should focus on SEO or thought-driven information for your audience.
  • The tone of your blog (informal, professional, etc.)
  • Your target audience
  • Any specific style guidelines you might have, along with a potential strategy and content calendar if you have one.


You’ll also need to make sure that you’re regularly providing feedback to the writer. This could be anything from approving or rejecting their articles to giving them pointers on how they can improve their writing.

No matter which path you choose; agency, freelancer, or in-house writer, there are a multitude of services that the provider should deliver on. Outsourced writers should be capable of:


  • Researching keywords.
  • Writing high-quality, keyword-rich articles.
  • Optimizing them for SEO to drive traffic to your site.
  • Working with deadlines.
  • Editing and proofreading their own work.
  • Collaborating with you on ideas for articles.
  • Delivering quality content that helps you reach your business goals.


Outsourcing your blog can help you save time and energy that can be better spent on other aspects of your business. Well-written and optimized content can bring in more website visitors, which can lead to increased sales. Hiring a professional writer guarantees that you’ll receive high-quality content that’s relevant to your audience and meets your business goals.

Finding an SEO Specialized Writer

When it comes to outsourcing, finding the right writer for your blog is key. Look for a writer who has experience in writing blog posts and who understands the necessary keywords and phrases to include for optimizing content. Be sure to ask for examples of the writer’s previous work so you can get an idea of their style and quality.

Search engine optimization is likely something you’re familiar with if you’re already blogging. If your goal is to drive traffic to your website, you should search for a writer who specializes in SEO copywriting. This way, you can be sure the writer is incorporating the right keywords and phrases into your content in order to help improve your ranking on search engines.

Utilizing Outsourced Writers to Create Engaging Content

When it comes to blog posts, you want them to be engaging and interesting for your audience. A good writer will know how to create content that is both informative and captivating. They will also be able to work with you to develop topics relevant to your business, which will capture your audience’s attention.

If you’re looking to outsource your blog writing, be sure to consider these factors to find the best writer for the job. By outsourcing your blog writing, you can ensure that you’re getting high-quality, engaging content that will help improve your ranking on search engines.

Outsourcing your blog writing doesn’t have to be expensive. There are many talented freelance writers who are available at a fraction of the cost of hiring a full-time employee. By outsourcing your blog writing, you’ll not only save money, but you’ll also get high-quality content that will help you reach your business goals.

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