For most online businesses, the main goal is to influence their customers into buying their products. Brands may implement various approaches over the internet to sell their products to their target audience. Now, it’s up to you whether you want your audience to click on a link, sign up for the newsletter, place an order, or purchase your products.While running an online marketing campaign, your conversion rates make up your sales and revenue. Hence, you need to incorporate new ways to maximize your conversion rates this year.
5 Ways to Boost Your Conversion Rates
Every time 100 visitors view your online store; you shouldn’t expect to get more than 2 customers on average. So, make sure you get connected to Windstream Internet for updating your website with accurate product details.Find out the best tips and techniques for improving your conversion rates:
Work on Your Brand’s Value Proposition
A value proposition is used by brands to persuade their customers into buying their products instead of buying from their competitors. Similarly, it helps businesses entice their customers by illustrating how their products are better than what their competitors have to offer, how their brand is worth the money, and how their products can benefit their customers.
With a strong value proposition and effective communication, you can improve the credibility of your brand and its products. It will help your customers understand all the traits that make your products unique. Besides, you should optimize your value propositions regularlyto achieve your desired targets in the longer run.
Optimize Your Website with More Social Proof
Before making a purchase, most customers want to know if the product is worth the money or not. To ensure that, people like to search product reviews, brand ratings, blogs, and testimonials to validate their decision. All these things work as social proof for your brand and its products.
When you add social proof to your website, it influences your customers to buy your products, resulting in a higher conversion rate. While 94% of customers admitted that they did not purchase after reading negative reviews online, about 58% of people claim that they would pay extra dollars to buy products with good reviews. Similarly, 93% of consumers agree that online reviews influence their purchasing habits.
Don’t Ask Your Customers to Sign Up or Login
Most customers are looking for an easy checkout process while making an online purchase. When a website demands its customers to enter personal information to sign up, it may drive your customers away from the site. This is because most people visit an online store to check or buy a product instead of putting their time into building a relationship with the brand. Besides, people know that entering their email address on a website will result in promotional emails spamming their inbox.
If you are running an eCommerce website, it should not require your customers to sign up or login every time they add products to the cart. Instead, add the option to ‘Check Out as a Guest.’ This will enable your customers to check out without filling out multiple forms. Alternatively, you can mark it optional to ‘Sign Up’ or ‘Login’ to your website before checking out.
Add a Third-Party (Sign IN Option
The term ‘OAuth’ refers to the process that makes use of your protected data by fetching it from a third-party application. Instead of asking users to enter the same information, again and again, OAuth helps them log in using their passwords for a safe and secure online experience.
So, when customers are signing in through a third-party while connected to Windstream, their personal information will remain protected from intruders and hackers over the internet.
A lot of customers are skeptical about trusting a new business with their money. Similarly, there are times when people place an order at an online store while the actual product differs from the advertised product. This is because brands edit their images to make the product appear more interesting to the customers. Similarly, there are times when the colors may vary slightly or completely due to the lighting or filters added to the image. As a result, people are reluctant about putting their money at stake, not knowing what kind of product they will receive at their doorstep.
To fix this issue, you can introduce a money-back guarantee for your customers to receive a full refund in case they don’t like the actual product. This will boost your conversion rates as more customers will start trusting your brand with their money.
The Bottom Line
Now that you have learned the strategies to maximize your conversion rates, you don’t have to worry about your monthly sales anymore. Our expert advice will help you reach your targets while improving your brand’s integrity at the same time.